Words by Kim from Foundling
One of my favourite Well Nourished quotes reminds us not to ask why ‘healthy’ food is so expensive but rather…why ‘junk’ food is so cheap. It all comes down of course to choices that we consciously make towards a fulfilling life, and sometimes, those choices cost more .. be it time, effort or money. Sadly, many of us are too time poor or simply cannot justify the expense of practicing good choices…however every choice counts.
The difficulty faced by brands is in creating ‘good’ products that have consumer appeal, the most critical factor being a consumer’s propensity to pay, often pay more…for good, ‘wholesome’ products. ie. Is there a demand?
Foundling is a new Byron Bay based brand committed to making good choices. Our range of eco bags are based on recycling salvaged materials into useful everyday objects. The process of creating those products is ultimately more costly & time consuming than ordering their mass-produced PVC equivalents, so we looked overseas to those countries that routinely recycle almost anything that can be put to another use. Enter Foundling’s Vietnamese tote bags, recycled from used rice bags which are strong & waterproof in a range of quirky designs – and in practical sizes to make them useful. You can take a look at these beautiful totes here. Or, our latest addition to the eco bag range …large canvas carry-alls, created entirely from salvaged Indian tents (each one uniquely timeworn by its former life) and screen printed by hand in a range of Foundling’s own limited edition designs. Check them out here.
In consciously choosing bags like this over their mainstream alternatives, consumers send brands and corporations a message that they want to make their purchases count…and in using them as everyday bags, our consumers help to erode the 4 billion plastic bags Australians consume per year…that’s supermarket bags alone!
Like to WIN one of 10 fabulous bags?
In conjunction with Well Nourished, foundling has 5 vintage Indian Tent Canvas totes and 5 Vietnamese recycled rice bags to give away! To enter the competition, simply:
Entry is only open to individuals who have ‘liked’ Well Nourished and ten qualifying winners from each of the ‘Likes’ posted on foundling will be randomly selected to each receive one of these fantastic totes. See below for Terms and Conditions.
Terms and Conditions*
Competition will be open for one week only and drawn 19/02/14. Ten (10) winners in total will be selected at random from qualifying entries and announced on foundling’s facebook timeline. Winners are required to revisit foundling’s facebook page by 20/02/14 (the ‘announcement date’) and email email@example.com to claim their prize before 28/02/14. It is at the complete discretion of foundling as to which tote/colour/design winners will receive. Foundling will post prizes to the winners within five business days of the winner claiming their prize, provided the claim is received on or before 28/02/14. Entry is open to Australian residents who have also ‘liked’ Well Nourished’s facebook page.
*This promotion is in no way sponsored, endorsed or administered by or associated with Facebook.
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